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SaaS Performance | @CloudExpo @Catchpoint #DevOps #WebPerf #AI #SaaS
SaaS providers need better tools to manage performance, enabling them to get ahead of problems

Managing Performance for SaaS-Based Applications

Software as a service (SaaS), one of the earliest and most successful cloud services, has reached mainstream status. According to Cisco, by 2019 more than four-fifths (83 percent) of all data center traffic will be based in the cloud, up from 65 percent today. The majority of this traffic will be applications.

Businesses of all sizes are adopting a variety of SaaS-based services - everything from collaboration tools to mission-critical commerce-oriented applications. The rise in SaaS usage has many positive benefits, but one drawback is that as demand grows, SaaS providers are having a harder time ensuring a high-performing (fast, reliable) end-user experience - at the same time performance expectations are growing higher than ever.

SaaS Providers Struggle to Meet Modern Day User Performance Expectations
Websites and applications must be fast. People want to read an article as soon as it's clicked; shoppers will abandon their cart on an ecommerce site if the website is too slow; customers expect to be able to quickly make transactions - and the list goes on. According to Google's latest research (February 2017), as page load time increases from 1 second to 7 seconds, the likelihood of a visitor abandoning the page increases 113 percent. For SaaS companies to be successful, they need to adopt the same laser focus on the end-user experience that has fueled the rise of ecommerce and B2B applications.

Meeting these performance demands is proving to be a significant challenge. One recent survey of SaaS providers found more than half reported difficulties in delivering sufficient performance levels, while more than a quarter said their organizations had incurred financial penalties as a result of unmet service-level agreements. Twenty-one percent of respondents whose organizations had an unplanned service interruption said it resulted in the loss of a customer relationship. Among those SaaS providers suffering financial penalties, the average cost incurred was $359,000 - not including the time and effort spent finding and fixing the source of performance declines.

Why Is Ensuring Superior Performance So Difficult?
Ensuring strong performance levels is proving difficult for several reasons:

Infrastructure Build-Outs - As many SaaS providers expand into new geographies and support more businesses, they are adding infrastructure as well as partitioning more existing systems. According to the SaaS provider survey mentioned above, almost half of respondents noted they have at least doubled the number of systems supporting their workloads and applications over the past two years. While this helps them support more customers, there is a nasty side effect - greater complexity, which makes it harder to find and fix the source of performance problems when they do occur.

Users' Geographic Expansion - Heightening these performance challenges is the growth of end users in new geographies. Application performance tends to deteriorate based on distance from the SaaS provider's data center. This means as end users move further away, there are more variables standing between them and the data center which can degrade performance - networks, ISPs, even browsers. This makes it impossible for SaaS providers to gauge worldwide performance levels for a specific SaaS user, based solely on the experiences of end users in just one or two geographies.

To expand and improve geographic reach, many SaaS providers build out their infrastructure, which in turn adds more complexity. The net result is a vicious cycle that ultimately results in decreased visibility into infrastructure health and end-user application performance.

The Capricious Nature of the Internet - Full SaaS provider outages are rare, but when they do happen, they can be disastrous. The Amazon S3 outage on February 28 served as the latest example, causing widespread availability issues for thousands of websites, apps, and IoT devices.

There have been other instances recently - in February 2016, Office 365 went dark for wide swaths of Europe. In August 2015, a Google data center in Belgium was struck by successive lightning strikes, causing problems for numerous Google cloud infrastructure service users. Not even tech giants like Amazon, Microsoft, or Google are immune to acts of God or nature. Inevitable outages are not the fault of these providers - rather, the "ripple effect" is the result of the tendency for business users to concentrate too much work in the hands of a single provider.

More common than full-blown outages are instances of SaaS applications just not performing well. Even though many SaaS providers have monitoring systems in place, 54 percent report the primary way they find out about performance problems is through customer complaints.

Managing Performance Must Be a Shared Endeavor
SaaS providers need better tools to manage performance, enabling them to get ahead of problems before their customers' end users are affected. This is a fundamental shift from traditional application performance management (APM) to what Gartner refers to as digital experience management (DEM). DEM treats the end-user experience as the ultimate metric, and identifies how the myriad of underlying services, systems, and components influence it. This approach is consistent with a recent EMA survey in which more than three quarters of respondents prioritized the ability to troubleshoot and analyze root causes of application performance problems, down to the platform level.

As the number of performance-impacting variables increases, SaaS providers may find themselves drowning in data, but searching for insights. They need advanced analytics to make data more actionable by identifying the cause of performance issues, swiftly and accurately. Sometimes performance issues are within the SaaS provider's control (such as when a particular region or data center requires more capacity). Other times, the issue may not be directly within the IT team's control - for example, a slow ISP or CDN. Even with these external factors, the information is still useful because time spent unnecessarily "war-rooming" can be avoided.

Business users of SaaS services should also be contributing to the performance management effort. They should consistently measure their SaaS providers' response levels, as well as monitor and measure real end- user performance at the closest points of geographic proximity. This is the key to gaining the most realistic view of end-user performance levels around the world. Having this information can help SaaS users uphold provider SLAs, but perhaps, more important, identify performance problems in advance and quickly determine if the problem is with the cloud service provider, or another component or internal infrastructure element.

Finally, as the recent Amazon S3 example demonstrated, SaaS users should always have a redundancy plan in place for their critical applications. In essence, they need to architect for failure. This may require an investment of time and effort, but can make all the difference in keeping SaaS-based businesses running smoothly when faced with a completely unpredictable event.

Conclusion
The growth in SaaS reliance is not going away, and SaaS providers cannot afford setbacks. When the SaaS platform that employees spend 80% of their day on goes down, productivity, and therefore a company's bottom line, takes a hit.

SaaS providers will continue to struggle with rapid growth and increasing complexity as business users port more mission-critical applications to the cloud and end users demand increasingly higher levels of performance and productivity.

This situation has the potential to escalate unless SaaS providers address the issue head-on with new approaches that evolve APM to DEM. Business users must also do their part. Ultimately, this can translate to more proactive, productive performance management, with less finger pointing and war rooming and more accurate, decisive issue resolution.

About Mehdi Daoudi
Mehdi Daoudi is the co-founder and CEO of Catchpoint Systems, a premier provider of web performance testing and monitoring solutions. His team has expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies that impact the experience of millions of users.

Before Catchpoint Systems, Mehdi spent 10+ years at DoubleClick and Google, where he was responsible for Quality of Services, buying, building, deploying, and using monitoring solutions to keep an eye on an infrastructure that delivered billions of transactions daily.

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The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

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The purpose of enterprise architecture is to be able to consciously design an enterprise rather than allowing it to happen randomly and unconsciously. It is worth noting that it implies knowledge of a certain intended outcome or desired state in mind. Enterprise architecture (EA) is a discipline that enables designing the enterprise consciously and deliberately, rather than letting it happen randomly. EA design is informed by business vision, strategic intent, and insights on the functioning of the enterprise. So the purpose of enterprise architecture is to be able to consciously design an ent...
Let’s rewind the clock a bit. A few years ago, object storage was the new technology that promised to replace file system in the secondary storage market. It would scale beyond the limits of file systems and deliver better costs. The trade-off would be lower ease-of-use with new protocols that required rewriting of the applications. File systems would keep its place as the tier-one storage solution, because of its superior performance. The world order was clear with object storage elbowing file system out of secondary storage and gradually squeezing it out of tier one as its performance improv...
For a phrase that’s being thrown around a lot recently, what does “Digital Transformation” really mean? When someone says that they want to digitally transform their business, what does one really mean, why do they want to do it, and should they approach this “digital transformation” process? First off, let’s start with a definition. If we don’t know what we are trying to achieve, then how do we know how to get there? Or to quote the famous Greek philosopher Yogi Berra: “If you don’t know where you are going, you’ll end up someplace else.”
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists looked at the evolving nature of hybrid cloud, how it affects enterprise IT staffing requirement...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark. Cloud APIs are commonly designed to support application integration representing a disconnect with...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The cloud’s massive success and the growing desire for Big Data analytics are just two of the factors that are making traditional storage architectures obsolete. Organizations cannot afford to scale bygone storage appliances. Even if they could, the time it would take is unacceptable in the digital world. Adding multiple servers could not accommodate storage demands, either. Vertical storage architecture contains bottlenecks that slow performance to a crawl.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments in AI and Cloud Computing technology innovation for enterprise communications to help you shape your ...
For most organizations, the move to hybrid cloud is now a question of when, not if. Fully 82% of enterprises plan to have a hybrid cloud strategy this year, according to Infoholic Research. The worldwide hybrid cloud computing market is expected to grow about 34% annually over the next five years, reaching $241.13 billion by 2022. Companies are embracing hybrid cloud because of the many advantages it offers compared to relying on a single provider for all of their cloud needs. Hybrid offers balance and flexibility. It helps companies achieve a wide array of business goals, including availabili...
The Internet of Things (IoT) has evolved quite rapidly, especially if you consider how long it took for little packet-switching networks like ARPANET to morph into today’s nearly ubiquitous internet. Our nascent IoT ecosystem is already populated by billions of sensors and connected devices, hundreds of millions of servers, and thousands of hybrid clouds serving billions of people… all of them perpetually producing and/or consuming data in an explosion of information.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. They’re dealing with greater volumes of data than ever before, and much of this resides behind corporat...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.

Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of Digital Darwinism. The global networked economy will blossom, thanks to the pervasive In...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number w...
Containers are things for your things. That is true in the development world too - containers are things for your software, and, like containers for your things, software containers can help you be organized, efficient, and secure. Chris Morgan (@cmorgan_cloud), the Technical Director, OpenShift Partner Ecosystem at Red Hat, delivered a keynote at the 2016 All Day DevOps conference. Chris lives and breathes containers and recently discussed how they are transforming DevOps pipelines.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 developers, designers, quality assur...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 c...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
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Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2010 Allstar Conference Faculty

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISHOP
Adaptivity

MALCOLM
Abiquo

KHALIDI
Microsoft

RILEY
AWS

AZUA
IBM

BARRETO
Intel

CHAKRAVARTY
Novell

CRANDELL
RightScale

GAUVIN
Virtual Ark

GROSS
Unisys

SCHALK
Google

YEN
Juniper Networks

WILLOUGHBY
Compuware

What The Enterprise IT World Says About Cloud Expo
 
"We had extremely positive feedback from both customers and prospects that attended the show and saw live demos of NaviSite's enterprise cloud based services."
  –William Toll
Sr. Director, Marketing & Strategic Alliances
Navisite
 


 
"More and better leads than ever expected! I have 4-6 follow ups personally."
  –Richard Wellner
Chief Scientist
Univa UD
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech